Hetvi Desai
UX Researcher w 4+ years of experience
MS in Computer Science
hetvid.com
657-256-7876
hetvidesai108@gmail.com
Sunnyvale, CA
Experience
Ads Quality Analyst, Telus International
• Designed, tested, and refined survey templates, conducting pilot studies to improve data collection.
• Collaborated with 15+ teams to develop research templates, track system quality, and support machine learning models.
• Managed 19,000+ human raters to ensure high-quality labeled data, monitoring performance and enforcing quality standards.
February 2022 - Present
UX Researcher/Project Manager, B3net Inc.
• Led cross-functional collaboration between clients and engineers, ensuring 100% alignment on project goals.
• Conducted client interviews and translated requirements into wireframes and prototypes, reducing revision cycles by 30%.
• Designed and optimized UX for diverse projects, including e-commerce (B2B medical instruments, furniture), a 5-star restaurant website, and email marketing for medical conferences.
• Improved usability by implementing user feedback, increasing conversion rates by 20% for e-commerce projects.
• Streamlined project workflows, reducing development turnaround time by 25%.
February 2020 - February 2022
Skills
Usability Testing,
Surveys,
Diary Studies,
A/B Testing,
Card Sorting,
Tree Testing,
Ethnographic research,
Data Analysis,
Story-telling,
Wire-framing,
Prototyping
Figma,
Maze,
Miro,
User Interviews,
Notion,
Google Analytics,
Excel
Tools
Google UX Design,
Fundamentals of UX Research and Design
Product Psychology,
Essential psychological principles to improve digital products
Certifications